Who I Am
I’m Nicole, a marketer, strategist and creative director with a 25+ year track record of building standout brands across food, beverage, lifestyle and the arts. I don’t just “do” marketing. I build vision-led campaigns rooted in story, aligned with values and executed without fluff.
My strength is seeing the big picture and the sharp tatical edges. I lead brands with clarity through moments of growth, disruption or reinvention, and I do it with a grounded, intuitive focus.
What GriffJack Stands For
GriffJack partners with purpose-driven brands ready to lead with clarity, not chaos. Whether you're scaling a food brand, launching a creative product line or building a reputation in the arts, GriffJack is your partner in bringing vision to life.
Named after two generations of grit and creativity—my dad Griff and grandfather Jack—GriffJack stands for discernment, clever problem solving and bold thinking.
Campaign Vision from Start to Finish
I see campaigns as complete stories. From brand foundations to visual rollouts and paid media, I know how each piece fits, and how to coach your team toward confident execution. Whether you're a founder or an internal marketing lead I bring structure, direction and energy to make your campaigns stick.
Calm in the Eye of the Storm
Disruption, team turnover, shifting markets or a PR crisis? I’ve been there, and I've helped clients navigate it all. I bring clarity when pressure is high quickly triaging what’s urgent, setting a new course and finding alignment.
Creative That’s Actually Excellent
I hold the line on quality. Always. Great marketing starts with great creative and I bring a trusted network of top-tier collaborators: photographers, videographers, copywriters, designers, ad buyers. I provide the creative direction, you get the results.
Think of GriffJack like a general contractor for your brand—streamlining the moving pieces while keeping your project on brand.
What It’s Like to Work With Me
I’m not an agency. I’m your senior marketing brain on your side of the table.
Whether we’re mapping an idea from scratch or aligning internal teams, I lead with intention, honesty and clear communication.
The outcome? Creative that connects, converts, and builds long-term brand value.
GriffJack combines the nicknames of my dad (Griff) and my granddad (Jack). Two very important men in my life who set the standard for creative, clever problem solving.
